Biz/Dev Webinar - Better Business Bureau

Description

Topic: Navigating the Modern Fraudscape: Consumer Scams
Steve McFarland CEO/President of The Better Business Bureau Los Angeles/ Silicon Valley

Today’s consumer fraud landscape is rapidly evolving, demanding that business owners & consumers stay vigilant and adaptive. We will examines current trends in consumer fraud and marketplace scams including imposter fraud, online purchase schemes, & AI-enabled deception. Focusing on fraud typologies, behavioral triggers, & digital enablers, we will analyze how these scams are executed. Attendees will gain actionable insights into detection strategies, emerging red flags, prevention, & reporting methods. By understanding the latest fraud and scam patterns, our community can more effectively mitigate risk, support enforcement efforts, & safeguard each other in a fast-changing threat environment.